is two guys collaborating to write on writing and collaboration.
Both Shockah and I have been quite inspired by reading the book by 37 Signals titled Getting Real. It’s about designing web applications, but really is good general advice as well for creatives and creative pursuits. This quote, from CD Baby founder Derek Sivers, particularly struck me, especially considering that the sentiment is similar to our Statement of Purpose:
Be An Executioner
It’s so funny when I hear people being so protective of ideas. (People who want
me to sign an nda to tell me the simplest idea.)To me, ideas are worth nothing unless executed. They are just a multiplier.
Execution is worth millions.Explanation:
Awful idea = -1
Weak idea = 1
So-so idea = 5
Good idea = 10
Great idea = 15
Brilliant idea = 20No execution = $1
Weak execution = $1000
So-so execution = $10,000
Good execution = $100,000
Great execution = $1,000,000
Brilliant execution = $10,000,000To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20. The most brilliant idea
takes great execution to be worth $20,000,000.That’s why I don’t want to hear people’s ideas. I’m not interested until I see
their execution.-Derek Sivers, president and programmer, CD Baby and HostBaby
I think it’s also worth noting that Derek was a musician who was fed up with the current distribution systems, so created his own—and it totally kicks ass as a marketplace for indy musicians.
Comments (0) — Category: inspiration
Spitball! is two guys collaborating to write about writing and collaboration. We're writing partners who have worked together since 2000, and placed in the top 100 in the last Project Greenlight for our script YELLOW.
Currently, we are both working on multiple screenplay, short story, and novel ideas independently and together, and collaborate on this blog.
Spitball! started as an attempt to collaborate on a screenplay online in real time. From January 2006 to July 2007 we worked on an interactive process to decide the story we were going to make. A full postmortem is coming, but you can find the find all the posts by looking in the category Original Version.
During this period, we affected the personalities of two of the most famous spitball pitchers from the early 20th Century. Look at our brief bios for more info about this, and so as not to be confused as to who is talking when.
We rebooted the franchise in early 2009 in its current form.
Our Twitter account, where we note when longer articles are posted. While we're at it, here's Kent and Martin's Twitter accounts.

Kent M. Beeson (aka Urban Shockah) is a stay-at-home dad and stay-at-home writer, living in Seattle, WA with his wife, 2 year old daughter and an insane cat. In 2007, he was a contributor to the film blog ScreenGrab, where he presciently suggested Jackie Earle Haley to play Rorschach in the Watchmen movie, and in 2008, he wrote a film column for the comic-book site ComiXology called The Watchman. (He's a big fan of the book, if you couldn't tell.) In 2009, he gave up the thrill of freelance writing to focus on screenplays and novels, although he sometimes posts to his blog This Can't End Well, which a continuation of his first blog, he loved him some movies. He's a Pisces, and his favorite movie of all time is Jaws. Coincidence? I think not.
Martin (aka Burley Grymz) is a designer and writer. He occasionally blogs at his beloved Hellbox, and keeps a longer ostensibly more interesting bio over here at his eponymous website. You can also find him on Twitter.